Are you headed in the right direction?
Introduction to the concept of a North Star metric for team alignment and focus, featuring insights and a case study from Hazel Muhtar of Wise along with an invitation to explore Mixpanel's Company KPIs template and Benchmarks report.
A metric everyone can love. How can a North Star metric align and focus your team? Hi there, Is your team working towards a unified goal or are they pulling in different directions? Defining a North Star metric can focus your teams
Are you headed in the right direction?
Introduction to the concept of a North Star metric for team alignment and focus, featuring insights and a case study from Hazel Muhtar of Wise along with an invitation to explore Mixpanel's Company KPIs template and Benchmarks report.
A metric everyone can love. How can a North Star metric align and focus your team? Hi there, Is your team working towards a unified goal or are they pulling in different directions? Defining a North Star metric can focus your teams
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</style></head><body style="background-color:#f5f2f2; margin:0; padding:0"><div style="display:none; max-height:0px; overflow:hidden">A metric everyone can love. How can a North Star metric align and focus your team?</div><div style="display:none; max-height:0px; overflow:hidden"> </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="background-color:#f5f2f2"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad"><div align="center" style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; text-align:center"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td style="font-size:0; line-height:0"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/divider-02-2x--023-02-25.png" alt="divider" width="680" style="vertical-align:top; max-width:100%; width:100%; height:auto"> </td></tr><tr><td class="h-20--sm" height="33" style="font-size:1px; line-height:1px; height:33px"> </td></tr><tr><td class="px-20 pb-15--sm" style="padding:5px 37px 5px 35px"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="flex--sm w-150" valign="middle" width="172"><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td class="pb-15--sm"><table class="table-center--sm w-150" cellspacing="0" cellpadding="0"><tbody><tr><td><a href="#" target="_blank" style="text-decoration:none"><img src="https://discover.mixpanel.com/rs/461-OYV-624/images/logo-2x--023-02-25.png" width="172" alt="Mixpanel" border="0" style="vertical-align:top; max-width:100%; height:auto"> </a></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:32px; padding-left:38px; padding-right:38px; padding-top:10px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:2px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.5"><p style="margin:0; font-size:18px"><span style="font-size:18px">Hi there,</span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">Is your team working towards a unified goal or are they pulling in different directions? Defining a North Star metric can focus your teams on a common goal that they can work towards together. </span></p><p style="margin:0; font-size:18px"> </p><p style="margin:0; font-size:18px"><span style="font-size:18px">Having a North Star metric helps with: </span></p><ul style="line-height:1.5; font-size:18px"><li aria-level="1"><span style="font-size:18px"><strong>Alignment:</strong> Even though teams will have their own sub-goals, everyone will be able to map them back to the North Star metric.</span></li><li aria-level="1"><span style="font-size:18px"><strong>Transparency: </strong>Everyone in your company has a bird’s eye view of how the company is doing overall.</span></li><li aria-level="1"><span style="font-size:18px"><strong>Customer focus:</strong> Stay focused on improving the customer experience in all ways.</span></li></ul><p style="margin:0; font-size:18px"><span style="font-size:18px">Want to take things to the next level? Hear how Hazel Muhtar, Director of Product Analytics at Wise, <a href="#" style="text-decoration:underline; color:#7856ff"></a><a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; color:#7856ff"></a><a href="#" style="text-decoration:underline; color:#7856ff"></a><a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; color:#7856ff"></a><a href="#" style="text-decoration:underline; color:#7856ff"></a><a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; color:#7856ff"></a><a href="#" style="text-decoration:underline; color:#7856ff"></a><a href="#" target="_blank" class="" rel="noopener" style="text-decoration:underline; color:#7856ff"></a><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff">goes one step further</a> by leveraging autonomous teams.</span> </p></div></div></td></tr></tbody></table><table class="video_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr style="box-sizing:content-box"><td class="pad" width="100%" style="box-sizing:content-box; width:100%; padding-left:0; padding-right:0"><div class="sizer" align="center" style="box-sizing:content-box; max-width:604px; min-width:320px"><a href="#" target="_blank" title="Learn how Wise uses measurable observation to build products with Mixpanel." style="box-sizing:content-box; background-color:#5b5f66; display:block; text-decoration:none"><div style="box-sizing:content-box"><table cellpadding="0" cellspacing="0" border="0" width="100%" background="https://img.youtube.com/vi/M7bmZmHwX9o/maxresdefault.jpg" role="presentation" style="box-sizing:content-box; background-image:url(https://img.youtube.com/vi/M7bmZmHwX9o/maxresdefault.jpg); background-size:cover; min-height:180px; min-width:320px"><tbody><tr style="box-sizing:content-box"><td width="25%" style="box-sizing:content-box"><img src="https://app-rsrc.getbee.io/public/resources/multiparser/video_block/video_ratio_16-9.gif" alt="ratio" width="100%" border="0" style="display:block; box-sizing:content-box; height:auto; opacity:0; visibility:hidden"></td><td width="50%" align="center" valign="middle" style="box-sizing:content-box; vertical-align:middle"><img src="https://app-rsrc.getbee.io/public/resources/components/widgetBar/video-content-icon-sets/light/type-01.png" width="65" height="65" style="display:block; height:auto; box-sizing:content-box"></td><td width="25%" style="box-sizing:content-box"> </td></tr></tbody></table></div></a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; border-radius:0; color:#000; width:680px; margin:0 auto"><tbody><tr><td class="column column-1" width="100%" style="font-weight:400; text-align:left; padding-bottom:6px; padding-left:38px; padding-right:38px; vertical-align:top; border-top:0; border-right:0; border-bottom:0; border-left:0"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td class="pad" style="padding-top:40px; text-align:center; width:100%"><h1 style="margin:0; color:#1b0b3b; direction:ltr; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:34px; font-weight:700; letter-spacing:normal; line-height:120%; text-align:left; margin-top:0; margin-bottom:0"><span class="tinyMce-placeholder">Now see it in action </span></h1></td></tr></tbody></table><table class="text_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:32px; padding-top:24px"><div style="font-family:sans-serif"><div class="" style="font-size:14px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; color:#626266; line-height:1.8"><p style="margin:0"><span style="font-size:18px">Explore our <a href="#" style="text-decoration:underline; color:#7856ff">Company KPIs template</a> – free on all plans and chalk full of actionable insights. You can even see how your performance measures up to other companies’ in key areas like growth, engagement, reach, and retention. Try our template here or check out the full Benchmarks report to discover top industry trends of 2023. Dive into industries like B2B/SaaS, eCommerce, Finance, Media, Healthcare, and Gaming.</span> </p><p style="margin:0"> </p><p style="margin:0; text-align:center"><span style="font-size:18px"><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff"><strong>Download Benchmarks Report</strong></a></span></p><p style="margin:0"> </p><p style="margin:0; font-size:18px; text-align:left"> </p><p style="margin:0; font-size:18px; text-align:left"><span style="font-size:18px"><strong><em>Need help or have any questions?</em> <u><em><a href="#" target="_blank" rel="noopener" style="text-decoration:underline; color:#7856ff"><u><em>Contact Us</em></u></a></em></u></strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style=""><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="680" style="background-color:#fff; 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