2024's top content trends for social
Email introduces Sprout Social's 2024 Content Benchmarks Report to help users enhance their social media strategies using current content trends and AI.
Find the content your audience craves in our latest report
2024's top content trends for social
Email introduces Sprout Social's 2024 Content Benchmarks Report to help users enhance their social media strategies using current content trends and AI.
Find the content your audience craves in our latest report
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However, that often leads to the question—what content should I post?</span></p><p><span style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">Short-form video? Long-form video? Lives? Influencer content? Audio-only? Text-only? The options are endless.</span></p><p><span style="margin:0; color:#162020; font-weight:400; line-height:25px; font-size:18px; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif">So, how do you know which content will move you closer to your goals? Find out in</span><span style="color:#162020; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:18px"> <a href="#" target="_blank" title="Download the Content Benchmarks Report" id="" style="color:#205bc3; font-weight:500">Sprout Social's 2024 Content Benchmarks Report</a>,</span><span style="color:#162020; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:18px"> where you'll </span><span style="color:#162020; font-family:'Helvetica Neue',Helvetica,Arial,sans-serif; font-size:18px">discover current trends in top-performing content, how marketers plan to utilize AI in their social strategy, and content non-negotiables. </span></p></span><p></p></div></td><td width="0%" style="background-color:#ffffff"> </td></tr><tr><td align="center" class="spacer40" height="10" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="Button358cab60-27ec-4a47-aa86-9ede192a70f4" style="background-color:#ffffff; width:100%"><tbody><tr><td align="center" bgcolor="#ffffff" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff"><tbody><tr><td class="spacer20" colspan="3" height="10" style="line-height:1px; font-size:1px"> </td></tr><tr><td align="center" width="100%"><div class="mktEditable" id="Button14ce1bc24-1aff-4ccc-8e16-655dfbe0fd98"><table cellpadding="0" cellspacing="0" class="buttontable"><tbody><tr><td align="center" bgcolor="#026661" class="buttoncell" height="60" width="250"><a href="#" target="_blank" alt="Discover the latest trends" style="font-size:16px; color:#ffffff; font-weight:600; font-family:Helvetica,Arial,sans-serif; text-decoration:none; line-height:50px; width:100%; letter-spacing:1px"><span style="">Discover the latest trends</span> </a></td></tr></tbody></table></div></td></tr><tr><td class="spacer20" colspan="3" height="10" style="line-height:1px; font-size:1px"> </td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" class="mktoModule" id="FooterModule" style="background-color:#ffffff; width:100%"><tbody><tr><td align="center" bgcolor="#ffffff" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr><td><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" width="100%" style="background-color:#ffffff; width:100%"><tbody><tr><td align="center" valign="top"><div class="mktoSnippet" id="Footer"><p style="font-size:10px; line-height:10px"> </p><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td bgcolor="#DEE1E1" height="1" width="100%" style="font-size:1px; line-height:1px"> </td></tr><tr><td align="left" valign="top" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td valign="middle" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="85%"><tbody><tr><td align="left" class="cenonmob" valign="top"><div><strong><span style="color:#003300"><span style="font-size:18px"></span></span></strong><br></div><div><strong><span style="color:#003300"><span style="font-size:18px">Connect with us!</span></span></strong> <span style="color:#003300"><span style="font-size:18px"> </span></span> </div><span style="color:#003300"><span style="font-size:18px"></span></span></td></tr><tr><td class="spacer50" colspan="3" height="25"><div><strong><a href="#" target="_blank" title="Sprout Social Community - The Arb" style="color:#205bc3; font-weight:500"><span style="font-size:16px"><span style="color:#000000">Join our community</span></span></a></strong> <br></div><br></td></tr><tr><td><table border="0" cellpadding="0" cellspacing="0" width="50%"><tbody><tr><td align="center" class="new-social-col" valign="top" width="50"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" valign="middle"><a href="#" target="_blank" title="Follow Sprout Social on LinkedIn" style="color:#999999; text-decoration:none; border-style:none"><img border="0" src="https://media.sproutsocial.com/uploads/ICO_Linkedin.png" width="21" style="display:block"> </a></td></tr></tbody></table></td><td align="center" class="new-social-col" valign="top" width="50"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" valign="middle"><a href="#" target="_blank" title="Follow Sprout Social on Instagram" style="color:#999999; text-decoration:none; border-style:none"><img alt="Follow Sprout Social on Instagram" border="0" src="https://media.sproutsocial.com/uploads/ICO_Instagram.png" width="21" style="display:block"> </a></td></tr></tbody></table></td><td align="center" valign="top" width="60"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" valign="bottom"><a href="#" target="_blank" title="Follow Sprout Social on YouTube" style="color:#999999; 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